‘Baby Does … NYC’ is a line owned by JAK BURKE INDUSTRIES LLC. The Manhattan based company was created in 2007 as a means of developing NYC brands. Since February, owner and designer JAK BURKE has been supported by a team of consultants such as the marketing and positioning corporation: Larkin/Volpatt Communications LLC, and IP specialists: Trademarks to Go Inc.; while Blu_Stone Creative House LLC maintains key websites. JAK wanted to create a high-quality product that celebrated the sophisticated tastes of urban infants and their families. Manhattan neighborhoods provided an iconic landscape in which to position narratives and collages. Deeply embedded within the product is JAK’s love for New York City. JAK noticed that particular locales, when thread together, create the NYC experience. “Neighborhoods are melting pots for culture. They draw artists and lend space for small businesses to bloom. The urban infant encounters that spirit of community, exploration and raw potential in his/her daily experience. For the City child - life is indeed rich and never-ending with possibility. ‘Baby Does … NYC’ embodies these themes.” JAK BURKE 2007